The Dropshipping subreddit recently ran a poll of their users asking what advertising platforms they preferred and the results came out clearly in Facebook Inc’s favor with Facebook and Instagram dominating the voting.
The poll asked memebers of /r/Dropshipping what the best advertising platform was for dropshippers in terms of Return on Ad Spend (ROAS)
The poll has several limitations you should be aware of. For starters Reddit polls only allow up to 6 options to vote on, only 85 dropshippers in total responded to this poll as well, a much smaller number than the 8,103 subscribers to the group. Finally the poll is broken down by Advertising Platforms except for with Facebook’s system being broken down between Facebook and Instagram and Google’s system between Google and YouTube. Splitting Facebook and Instagram makes sense since 71% of US Adults don’t know that Facebook owns Instagram, and splitting YouTube and Google makes sense as the display of ads is very different on YouTube than on Google’s search engine listings.
Here are what the results look like:
- Facebook Ads (including Messenger) – 60%
- Instagram Ads – 15.3%
- Google Ads (including Shopping) – 11.8%
- YouTube Ads – 7.1%
- Snapchat Ads – 5.8%
- Pinterest Ads – 0%
Voters were also asked to vote or mention advertising platforms not included in the poll such as Reddit Ads, Amazon Ads, Microsoft Advertising, and LinkedIn Ads but no one mentioned other advertising platforms.
While the above shows Facebook’s advertising offerings as the clear victor, we can see that even more clearly when we recombine Facebook and Instagram and Google and YouTube:
Best Advertising Platforms for ROAS for Dropshipping:
- Facebook Inc – 75.3%
- Google LLC – 18.9%
- Snapchat – 5.8%
- Pinterest – 0%
- Amazon – 0%
- Microsoft – 0%
- Reddit – 0%
In the ongoing war for online advertising dollars it seems Facebook has a clear victory in winning over the often small budget, independent, dropship ecommerce retailers that sell products from manufacturers directly to consumers.